Amazon cover image
Image from Amazon.com
Image from Google Jackets

Social marketing in the 21st century / Alan R. Andreasen.

By: Material type: TextTextPublication details: Thousand Oaks, Calif. : SAGE Publications, c2006.Description: xi, 264 p. : ill. ; 24 cmISBN:
  • 141291633X (cloth)
  • 1412916348 (pbk.)
Subject(s): DDC classification:
  • 361 AND P06S
Contents:
Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.
Reviews from LibraryThing.com:
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Call number Status Date due Barcode
Books Books NIRDPR LIBRARY 3rd Rack- A, Ground Floor NIRDPR LIBRARY 361 AND P06S (Browse shelf(Opens below)) Available 106382

Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.

There are no comments on this title.

to post a comment.
Installed and Supported by focuz infotech