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Marketing research /

Aaker, David A .

Marketing research / David A. Aaker, V. Kumar and George S. Day - 7th ed . - New Delhi : Wiley India Publications, 2006 . - xv, 751 p. : ill. : 32 cm.

ISBN: 812650806X 9788126508068

Subjects--Topical Terms:
Marketing research--Research Design
Descriptive research
Qualitative Research

Dewey Class. No.: 658.83 / AAK P06M

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