Literary advertising and the shaping of British romanticism
Mason, Nicholas, 1970-
Literary advertising and the shaping of British romanticism [electronic resource] / Nicholas Mason. - Baltimore : Johns Hopkins University Press, 2013. - viii, 202 p. : ill.
Includes bibliographical references and index.
Advertising in the romantic century -- The progress of puffery -- Building brand Byron -- L.E.L., bandwagon marketing, and the rise of visual culture -- Puffery and the "death" of literature in late-romantic Britain -- Conclusion: The art of advertising.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Literature publishing--History--Great Britain--18th century.
Literature publishing--History--Great Britain--19th century.
Authors and publishers--History--Great Britain--18th century.
Authors and publishers--History--Great Britain--19th century.
Advertising--History--Great Britain--18th century.
Advertising--History--Great Britain--19th century.
Romanticism--Great Britain.
Electronic books.
Z326 / .M37 2013
070.50941090/033
Literary advertising and the shaping of British romanticism [electronic resource] / Nicholas Mason. - Baltimore : Johns Hopkins University Press, 2013. - viii, 202 p. : ill.
Includes bibliographical references and index.
Advertising in the romantic century -- The progress of puffery -- Building brand Byron -- L.E.L., bandwagon marketing, and the rise of visual culture -- Puffery and the "death" of literature in late-romantic Britain -- Conclusion: The art of advertising.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Literature publishing--History--Great Britain--18th century.
Literature publishing--History--Great Britain--19th century.
Authors and publishers--History--Great Britain--18th century.
Authors and publishers--History--Great Britain--19th century.
Advertising--History--Great Britain--18th century.
Advertising--History--Great Britain--19th century.
Romanticism--Great Britain.
Electronic books.
Z326 / .M37 2013
070.50941090/033