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Niche envy :

Turow, Joseph,

Niche envy : marketing discrimination in the digital age / Joseph Turow. - 1 online resource (225 pages)

Includes index.

ISBN: 9780262257114 (e-book)

Subjects--Topical Terms:
Consumer profiling.
Market segmentation.
Marketing--Technological innovations.
Customer services--Technological innovations.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.32 / .T876 2006

Dewey Class. No.: 658.834

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