Customer loyalty programmes and clubs
Butscher, Stephan A.
Customer loyalty programmes and clubs [electronic resource] / Stephan A. Butscher. - 2nd ed. - Aldershot, England ; Burlington, VT : Gower, c2002. - xiv, 206 p. : ill.
Rev. ed. of: Customer clubs and loyalty programmes, 1998.
Includes bibliographical references (p. [191]-201) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Customer clubs.
Customer loyalty programs.
Electronic books.
HF5415.525 / .B87 2002
658.8/12
Customer loyalty programmes and clubs [electronic resource] / Stephan A. Butscher. - 2nd ed. - Aldershot, England ; Burlington, VT : Gower, c2002. - xiv, 206 p. : ill.
Rev. ed. of: Customer clubs and loyalty programmes, 1998.
Includes bibliographical references (p. [191]-201) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Customer clubs.
Customer loyalty programs.
Electronic books.
HF5415.525 / .B87 2002
658.8/12