Into the red :

Guseva, Alya, 1974-

Into the red : the birth of the credit card market in postcommunist Russia / Alya Guseva. - 1 online resource (219 pages) : illustrations

Includes bibliographical references (pages 179-193 ) and index.

The architecture of credit card markets -- Market building in the transitional context -- Setting the stage : consumer credit and banking before and during the transition -- Inner circles : card issuing at the dawn of the market -- The stick but no carrot : disseminating cards through employers -- The carrot, at last : will consumer lending lead the way for Russia's credit card market? -- The missing piece of the puzzle : the struggle to institutionalize interbank information sharing and create credit bureaus -- Russian credit card market through the lens of continuity and change.

9780804798211 (e-book)


Credit cards--Russia (Federation)
Consumer credit--Russia (Federation)


Electronic books.

HG3756.R8 / G87 2008

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