The seven principles of digital business strategy /
McKeown, Niall,
The seven principles of digital business strategy / Professor Niall McKeown, Professor Mark Durkin. - 1 online resource (159 pages). - Digital and social media marketing and advertising collection, 2333-8822 . - Digital and social media marketing and advertising collection. .
9781631570346 (e-book)
Electronic commerce--Planning.
Electronic commerce--Management.
Electronic books.
HF5548.32 / .M354 2017
658.84
The seven principles of digital business strategy / Professor Niall McKeown, Professor Mark Durkin. - 1 online resource (159 pages). - Digital and social media marketing and advertising collection, 2333-8822 . - Digital and social media marketing and advertising collection. .
9781631570346 (e-book)
Electronic commerce--Planning.
Electronic commerce--Management.
Electronic books.
HF5548.32 / .M354 2017
658.84