Strategic research and political communications for NGOs :
Strategic research and political communications for NGOs : initiating policy change /
Accenture-Stiftung, Germany ; School of Communication Management, International University in Germany, Bruchsal ; The Banyan, India.
- Los Angeles : SAGE, 2009.
- xvii, 178 p. : ill. ; 22 cm.
NGOs on the agenda : profile of an agent provocateur -- India in focus -- The role of political communication in agenda setting -- Some best practice case studies -- A framework for initiating policy change -- Strategic research -- Strategy -- Political communication -- Strategic communication planning for NGOs -- Advocacy -- Evaluation and policy change.
9788132101208 (pbk.) 8132101200
Non-governmental organizations.
Strategic planning.
Social advocacy.
361.9 / ACC P09S
NGOs on the agenda : profile of an agent provocateur -- India in focus -- The role of political communication in agenda setting -- Some best practice case studies -- A framework for initiating policy change -- Strategic research -- Strategy -- Political communication -- Strategic communication planning for NGOs -- Advocacy -- Evaluation and policy change.
9788132101208 (pbk.) 8132101200
Non-governmental organizations.
Strategic planning.
Social advocacy.
361.9 / ACC P09S