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Understanding the consumer /

Szmigin, Isablle.

Understanding the consumer / by Isabelle Szmigin - New Delhi : 2003. - vi, 202 p. : ill. ; 24 cm.

ISBN: 8178293323 9788178293325

Subjects--Topical Terms:
Consumer behavior
Creative consumer
Marketing

Dewey Class. No.: 658.83 / SZM P03U

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