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Marketing of high-technology products and innovations /

Mohr, Jakki J.

Marketing of high-technology products and innovations / Jakki Mohr. - Upper Saddle River, N.J. : Prentice Hall, c2001. - xvii, 414 p. : ill. ; 25 cm.

ISBN: 0130136069

Subjects--Topical Terms:
High technology industries--Marketing.
Marketing High-technology

Dewey Class. No.: 658.8 / MOH P01M

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