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Persuasive communication

Bettinghaus, Erwin Paul,

Persuasive communication [by] Erwin P. Bettinghaus. - New York, Holt, Rinehart and Winston [1968] - x, 308 p. illus. 24 cm.

Subjects--Topical Terms:
Persuasion (Psychology)

Dewey Class. No.: 301.152 / BET N68P

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