The emerging consumer : a changing profile of the urban Indian house-wife and its implications /
Chadha, Rajni,
The emerging consumer : a changing profile of the urban Indian house-wife and its implications / Rajni Chadha. - New Delhi : New Age International Publishers : Wiley Eastern, c1995. - xvi, 234 p. : ill. ; 25 cm.
8122407706
Women consumers--India.
Housewives as consumers--India.
Urban women--India.
301.412(54) / CHA N95E
The emerging consumer : a changing profile of the urban Indian house-wife and its implications / Rajni Chadha. - New Delhi : New Age International Publishers : Wiley Eastern, c1995. - xvi, 234 p. : ill. ; 25 cm.
8122407706
Women consumers--India.
Housewives as consumers--India.
Urban women--India.
301.412(54) / CHA N95E