Public relations on the Net (Record no. 2370)
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000 -LEADER | |
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fixed length control field | 01908nam a22003611a 4500 |
001 - CONTROL NUMBER | |
control field | EBC3001736 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | MiAaPQ |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
fixed length control field | m o d | |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
fixed length control field | cr cn||||||||| |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 020206s2002 nyua sb 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
Canceled/invalid LC control number | 2002001993 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
Canceled/invalid ISBN | 0814471528 (pbk.) |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (MiAaPQ)EBC3001736 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (Au-PeEL)EBL3001736 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (CaPaEBR)ebr10005791 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (CaONFJC)MIL177036 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (OCoLC)929146523 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | MiAaPQ |
Transcribing agency | MiAaPQ |
Modifying agency | MiAaPQ |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HD59 |
Item number | .H596 2002 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.2/0285/4678 |
Edition number | 21 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Holtz, Shel. |
245 10 - TITLE STATEMENT | |
Title | Public relations on the Net |
Medium | [electronic resource] : |
Remainder of title | winning strategies to inform and influence the media, the investment community, the government, the public, and more! / |
Statement of responsibility, etc. | Shel Holtz. |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New York : |
Name of publisher, distributor, etc. | AMACOM, American Management Association, |
Date of publication, distribution, etc. | c2002. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xx, 444 p. : |
Other physical details | ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | A report card on PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issue communication -- Employee communications -- Activism on the Net -- Crisis management in the wired world -- Going directly to the public -- Measuring the effectiveness of your online efforts. |
533 ## - REPRODUCTION NOTE | |
Type of reproduction | Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Internet in public relations. |
655 #4 - INDEX TERM--GENRE/FORM | |
Genre/form data or focus term | Electronic books. |
710 2# - ADDED ENTRY--CORPORATE NAME | |
Corporate name or jurisdiction name as entry element | ProQuest (Firm) |
856 40 - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/nird-ebooks/detail.action?docID=3001736">https://ebookcentral.proquest.com/lib/nird-ebooks/detail.action?docID=3001736</a> |
Public note | Click to View |
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