Public relations on the Net (Record no. 2370)

MARC details
000 -LEADER
fixed length control field 01908nam a22003611a 4500
001 - CONTROL NUMBER
control field EBC3001736
003 - CONTROL NUMBER IDENTIFIER
control field MiAaPQ
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020206s2002 nyua sb 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
Canceled/invalid LC control number 2002001993
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 0814471528 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC3001736
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL3001736
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr10005791
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL177036
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)929146523
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD59
Item number .H596 2002
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2/0285/4678
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Holtz, Shel.
245 10 - TITLE STATEMENT
Title Public relations on the Net
Medium [electronic resource] :
Remainder of title winning strategies to inform and influence the media, the investment community, the government, the public, and more! /
Statement of responsibility, etc. Shel Holtz.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. AMACOM, American Management Association,
Date of publication, distribution, etc. c2002.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 444 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note A report card on PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issue communication -- Employee communications -- Activism on the Net -- Crisis management in the wired world -- Going directly to the public -- Measuring the effectiveness of your online efforts.
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet in public relations.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/nird-ebooks/detail.action?docID=3001736">https://ebookcentral.proquest.com/lib/nird-ebooks/detail.action?docID=3001736</a>
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