MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01545namaa2200241 a 4500 |
| 007 - Physical Description Fixed Field |
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| fixed length control field |
BK |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
191016s2005 a g b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0471476110 (cloth) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780471476115 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
650 |
| Item number |
KOT P05C |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| 245 10 - TITLE STATEMENT |
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| Title |
Corporate social responsibility : |
| Remainder of title |
doing the most good for your company and your cause / |
| Statement of responsibility, etc. |
Philip Kotler and Nancy Lee. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hoboken, N.J. : |
| Name of publisher, distributor, etc. |
Wiley, |
| Date of publication, distribution, etc. |
c2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 307 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Published simultaneously in Canada. |
| 505 0# - Formatted Contents Note |
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| Formatted contents note (NR) |
The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations. |
| 650 #0 - Subject Added Entry-Topical Term |
|---|
| Topical term or geographic name entry element (NR) |
Social responsibility of business. |
| 650 #0 - Subject Added Entry-Topical Term |
|---|
| Topical term or geographic name entry element (NR) |
Social marketing. |
| 650 #0 - Subject Added Entry-Topical Term |
|---|
| Topical term or geographic name entry element (NR) |
Corporations |
| General subdivision |
Charitable contributions. |
| 650 #0 - Subject Added Entry-Topical Term |
|---|
| Topical term or geographic name entry element (NR) |
Corporate image. |
| 700 ## - Added Entry-Personal Name |
|---|
| Added Entry-Personal Name |
Lee, Nancy. |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Cataloger Name |
RB |
