MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01359namaa2200229 a 4500 |
| 007 - Physical Description Fixed Field |
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| fixed length control field |
BK |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
231117s2017 cau g 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789386062765 (print : alk. paper) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
338.14 |
| Item number |
KUM P17R |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kumar, Dinesh |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Rural marketing : |
| Remainder of title |
challenges and opportunities / |
| Statement of responsibility, etc. |
Dinesh Kumar, Formerly Associate Professor, Birla Institute of Management Technology (BIMTECH), Greater Noida, Punam Gupta, Associate Professor, Dev Samaj College for Women, Chandigarh. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi : |
| Name of publisher, distributor, etc. |
Sage, |
| Date of publication, distribution, etc. |
2017. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiii, 494 pages |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - Formatted Contents Note |
|---|
| Formatted contents note (NR) |
Preface -- Acknowledgements -- About the authors -- The rural market -- Introduction to rural marketing -- The rural market -- The rural consumer -- Strategies for rural marketing -- Rural marketing strategy -- Marketing approach and rural research -- Distribution channels for rural areas -- Pricing and marketing communication in rural markets -- Marketing for rural areas -- Agribusiness -- Marketing of agricultural produce -- ICT in rural marketing -- Management of sales force in rural marketing -- Future of rural marketing -- Index. |
| 650 #0 - Subject Added Entry-Topical Term |
|---|
| Topical term or geographic name entry element (NR) |
Marketing |
| Geographic subdivision (R) |
India. |
| 650 #0 - Subject Added Entry-Topical Term |
|---|
| Topical term or geographic name entry element (NR) |
Target marketing |
| Geographic subdivision (R) |
India. |
| 650 #0 - Subject Added Entry-Topical Term |
|---|
| Topical term or geographic name entry element (NR) |
Poor |
| Geographic subdivision (R) |
India. |
| 650 #0 - Subject Added Entry-Topical Term |
|---|
| Topical term or geographic name entry element (NR) |
Business planning |
| Geographic subdivision (R) |
India. |
| 700 1# - Added Entry-Personal Name |
|---|
| Added Entry-Personal Name |
Gupta, Punam, |
| Relator term (R) |
author. |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Cataloger Name |
ps |
