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Social Media Marketing : Marketing Panacea or the Emperor's New Digital Clothes?.

By: Material type: TextTextPublisher: New York : Business Expert Press, 2017Copyright date: �2017Description: 1 online resource (186 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781631577659
Genre/Form: Additional physical formats: Print version:: Social Media Marketing : Marketing Panacea or the Emperor’s New Digital Clothes?Online resources:
Contents:
Cover -- Contents -- Preface -- Acknowledgments -- Introduction -- Chapter 1: What Is Social Media -- Chapter 2: Who Uses What on Social Media… and Why -- Chapter 3: What Is Social Media Marketing? -- Chapter 4: Strategic Issues in Social Media Marketing -- Chapter 5: Operational Issues in Social Media Marketing -- Chapter 6: Social Media Marketing: What Works, What Doesn't… and Why -- Chapter 7: Conclusion -- References -- Index -- Adpage -- Backcover.
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Cover -- Contents -- Preface -- Acknowledgments -- Introduction -- Chapter 1: What Is Social Media -- Chapter 2: Who Uses What on Social Media… and Why -- Chapter 3: What Is Social Media Marketing? -- Chapter 4: Strategic Issues in Social Media Marketing -- Chapter 5: Operational Issues in Social Media Marketing -- Chapter 6: Social Media Marketing: What Works, What Doesn't… and Why -- Chapter 7: Conclusion -- References -- Index -- Adpage -- Backcover.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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