Coolhunting [electronic resource] : chasing down the next big thing / Peter A. Gloor and Scott M. Cooper.
Material type:
- Cool hunting
- 658.4/72 22
- HD53 .G55 2007
Includes bibliographical references (p. [223]-230) and index.
Why "cool" matters -- Swarm creativity creates cool trends -- Swarms can better predict the future -- About trendsetters -- Coolhunters look for coolfarmers -- When swarms go mad -- Do-it-yourself coolhunting with technology -- Coolhunting by automated social network analysis -- Five steps to becoming a coolfarmer -- The coming world of swarm creativity.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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