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Coolhunting [electronic resource] : chasing down the next big thing / Peter A. Gloor and Scott M. Cooper.

By: Contributor(s): Material type: TextTextPublication details: New York : AMACOM, c2007.Description: xvii, 236 p. : illOther title:
  • Cool hunting
Subject(s): Genre/Form: DDC classification:
  • 658.4/72 22
LOC classification:
  • HD53 .G55 2007
Online resources:
Contents:
Why "cool" matters -- Swarm creativity creates cool trends -- Swarms can better predict the future -- About trendsetters -- Coolhunters look for coolfarmers -- When swarms go mad -- Do-it-yourself coolhunting with technology -- Coolhunting by automated social network analysis -- Five steps to becoming a coolfarmer -- The coming world of swarm creativity.
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Includes bibliographical references (p. [223]-230) and index.

Why "cool" matters -- Swarm creativity creates cool trends -- Swarms can better predict the future -- About trendsetters -- Coolhunters look for coolfarmers -- When swarms go mad -- Do-it-yourself coolhunting with technology -- Coolhunting by automated social network analysis -- Five steps to becoming a coolfarmer -- The coming world of swarm creativity.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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