Competing for customers and winning with value : breakthrough strategies for market dominance / R. Eric Reidenbach and Reginald W. Goeke.
Material type:
- text
- computer
- online resource
- 658.4/012 22
- HD30.28 .R4193 2006
Includes bibliographical references and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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