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The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior / Michael W. Lowenstein.

By: Material type: TextTextPublisher: Milwaukee, Wisconsin : ASQ Quality Press, 2011Copyright date: �2012Description: 1 online resource (398 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780873898119 (e-book)
Subject(s): Genre/Form: Additional physical formats: Print version:: Customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior.DDC classification:
  • 658.8/12 22
LOC classification:
  • HF5415.5 .L685 2011
Online resources:
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Includes bibliographical references (pages 337-347) and index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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