The language of graphic design [electronic resource] : an illustrated handbook for understanding fundamental design principles / Richard Poulin.

By:

Poulin, Richard

Contributor(s):

ProQuest (Firm)

Material type: Text

TextPublication details: Beverly, Mass. : Rockport Publishers, c2011.Description: 287 p. : ill. (chiefly col.)Other title:

Illustrated handbook for understanding fundamental design principles

Subject(s):

Genre/Form:

Electronic books.

DDC classification:

741.6 22

LOC classification:

NC997 .P63 2011

Online resources:

Click to View

Contents:

Point -- Line -- Shape -- Form -- Light -- Color -- Texture -- Scale -- Movement -- Space -- Balance -- Symmetry -- Asymmetry -- Tension -- Closure -- Expression -- Abstraction -- Tone -- Contrast -- Figure ground -- Frame -- Proportion -- Image -- Pattern -- Typography -- Grid.

Summary: 'The Language of Graphic Design' provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, what they are, why they are important and how to use them effectively.

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Includes bibliographical references (p. 272-274) and index.

'The Language of Graphic Design' provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, what they are, why they are important and how to use them effectively.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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