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Marketing research [electronic resource] / Suja R. Nair.

By: Contributor(s): Material type: TextTextPublication details: Mumbai [India] : Himalaya Pub. House, 2009.Edition: Rev. edDescription: 276 p. : illSubject(s): Genre/Form: LOC classification:
  • HF5415.2 .N35 2009
Online resources:
Contents:
pt. 1. Introduction, nature and scope of marketing research -- pt. 2. Methods of collecting data -- pt. 3. Research process & analysis -- pt. 4. Information and applications of marketing research -- pt. 5. Cases.
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Includes bibliographical references.

Includes bibliographical references and index.

pt. 1. Introduction, nature and scope of marketing research -- pt. 2. Methods of collecting data -- pt. 3. Research process & analysis -- pt. 4. Information and applications of marketing research -- pt. 5. Cases.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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