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Principles of marketing [electronic resource] / S.G. Hundekar.

By: Contributor(s): Material type: TextTextPublication details: Mumbai : Himalaya Pub. House, 2010.Edition: Rev. edDescription: 209 p. : illSubject(s): Genre/Form: LOC classification:
  • HF5415 .H86 2010
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Contents:
unit 1. Marketing and core concepts -- unit 2. Marketing environment (micro & macro) -- unit 3. Developing the marketing mix-II (indirect & price) -- unit 4. Developing the marketing mix-II (promotion & distribution) -- unit 5. Marketing in the digital age.
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"First edition."

unit 1. Marketing and core concepts -- unit 2. Marketing environment (micro & macro) -- unit 3. Developing the marketing mix-II (indirect & price) -- unit 4. Developing the marketing mix-II (promotion & distribution) -- unit 5. Marketing in the digital age.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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