Consumer behaviour and marketing research [electronic resource] : (text and cases) / Suja R. Nair.

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Material type: Text

TextPublication details: Mumbai [India] : Himalaya Pub. House, 2009.Edition: Rev. edDescription: 548, 276 p. : illSubject(s):

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Contents:

pt. 1. Consumer behaviour -- pt. 2. Marketing research.

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Includes bibliographical references and index.

pt. 1. Consumer behaviour -- pt. 2. Marketing research.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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