Social marketing / Scott Stratten [and three others].

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TextPublisher: Hoboken, New Jersey : Wiley, 2014Copyright date: �2014Description: 1 online resource (655 pages)Content type:

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Contents:

UnMarketing -- The Science of Marketing -- Built-in Social: Essential Social Marketing Practices for Every Small Business -- Engagement Marketing.

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Includes index.

UnMarketing -- The Science of Marketing -- Built-in Social: Essential Social Marketing Practices for Every Small Business -- Engagement Marketing.

Description based on online resource; title from PDF title page (ebrary, viewed January 7, 2016).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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