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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott.

By: Material type: TextTextPublisher: Hoboken, New Jersey : Wiley, 2015Copyright date: �2015Edition: Fifth editionDescription: 1 online resource (465 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781119070665 (e-book)
  • 9781119070672 (e-book)
Other title:
  • New rules of marketing and PR
Subject(s): Genre/Form: Additional physical formats: Print version:: New rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly.DDC classification:
  • 658.8/72 23
LOC classification:
  • HF5415.1265 .S368 2015
Online resources:
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Includes index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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