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Experiential marketing : secrets, strategies, and success stories from the world's greatest brands / Kerry Smith, Dan Hanover.

By: Contributor(s): Material type: TextTextPublisher: Hoboken, New Jersey : John Wiley & Sons, [2016]Copyright date: �2016Description: 1 online resource (227 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781119145882 (e-book)
Subject(s): Genre/Form: Additional physical formats: Print version:: Experiential marketing : secrets, strategies, and success stories from the world's greatest brands.DDC classification:
  • 658.8 23
LOC classification:
  • HF5415.127 .S65 2016
Online resources:
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Includes bibliographical references and index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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