Social marketing in the 21st century / Alan R. Andreasen.
Material type:
TextPublication details: Thousand Oaks, Calif. : SAGE Publications, c2006.Description: xi, 264 p. : ill. ; 24 cmISBN: - 141291633X (cloth)
- 1412916348 (pbk.)
- 361 AND P06S
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NIRDPR LIBRARY 3rd Rack- A, Ground Floor | NIRDPR LIBRARY | 361 AND P06S (Browse shelf(Opens below)) | Available | 106382 |
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| 361.7(73) SMI P00G Grassroots associations / | 361.77(54) RAJ P21N NGOs and tribal development in India / | 361 AGR P09S Social problems in the age of globalization/ | 361 AND P06S Social marketing in the 21st century / | 361 ASI P06L Lokopakara : | 361 ASI P06L Lokopakara : | 361 ASI P06L Lokopakara : |
Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.
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