Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.

By:

Mooij, Marieke K. de

Material type: Text

TextPublication details: Thousand Oaks, Calif. : Sage Publications, c2004.Description: xiv, 345 p. : ill. ; 26 cmISBN:

0761926682 (hardcover)
0761926690 (paperback)

Subject(s):

DDC classification:

658.8 MOO P03C

Contents:

Global consumers in a global village? -- Values and culture -- Convergence and divergence in consumer behavior -- The consumer : attributes -- Social processes -- Mental processes -- Consumer behavior domains -- Applications to global marketing and advertising.

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Books	NIRDPR LIBRARY 4 Rack - A, Ground Floor	NIRDPR LIBRARY	658.8 MOO P03C (Browse shelf(Opens below))	Available		95087

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