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Rural marketing : targeting the non-urban consumer / Sanal Kumar Velayudhan.
Material type:
TextPublication details: Los Angeles ; London : Response, 2007.Edition: 2nd edDescription: 249 p. : ill. ; 22 cmISBN: - 9780761935889 (hard back)
- 0761935886 (hard back)
- 338.14 VEL P07R
- 338.14 VEL P07R
Contents:
Rural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, Melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets.
Reviews from LibraryThing.com:
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
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Books
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NIRDPR LIBRARY 2 Rack - B, Ground Floor | NIRDPR LIBRARY | 338.14 VEL P07R (Browse shelf(Opens below)) | Available | 114861 |
Rural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, Melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets.
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