New Products Management / Merle Crawford and Anthony Di Benedetto

By:

Crawford, Merle

Contributor(s):

Benedetto, Anthony Di

Material type: Text

TextPublication details: New Delhi : McGraw Hill Publications, 2020Edition: 11 editionDescription: 546 p. ; 24 cmISBN:

978-9389949810

Subject(s):

New products -- Management

DDC classification:

658.575 CRA P20N

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Item type	Current library	Home library	Call number	Status	Date due	Barcode
Books	NIRDPR LIBRARY 4 Rack - A, Ground Floor	NIRDPR LIBRARY	658.575 CRA P20N (Browse shelf(Opens below))	Available		115191

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New products management, now in its eleventh edition, is a comprehensive textbook on New product development and management. The book takes the management approach with the perspective of marketing. The text is interspersed with real-life examples and take-aways for practicing managers apart from providing a great many “best practices” of various industries. Also, the various stages of the new products process have been discussed in detail.

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