Basi, J. K. Tina. <br/><br/>
Women, identity and India's call centre industry / 
J.K. Tina Basi. 
 - New York :  Routledge,  2009. 
 - xvi, 210 p. :  ill. ;  24 cm. 
 - Routledge research on gender in Asia series ;  1 .
<br/><br/>Introduction : 'a myriad of well-wishing "little sisters"' -- Globalizing India : the rise of the call centre and BPO industries -- Pinking and rethinking professional identities : the construction of women's work identities -- BTMs in BPOs : using sartorial strategies to establish patterns of identification and recognition -- Techs and the city : challenging patriarchal norms through spatial practice -- Conclusion : agency and identity. 
<br/><br/><label>ISBN: </label>9780415482288 (hardback : alk. paper) 0415482283 (hardback : alk. paper) 9780203883792 (ebook) 0203883799 (ebook) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Call centers--India.<br/>Women employees--India.<br/>Women--Identity.
<br/><br/><label>Dewey Class. No.: </label>301.412  / BAS P09W