TY  - BOOK
AU  - Winkler,Matthew
ED  - ProQuest (Firm)
TI  - The Bloomberg way: a guide for reporters and editors 
T2  - Bloomberg
AV  - PN4784.C7 W56 2012
U1  - 070.4/4965 23
PY  - 2012///
CY  - Hoboken, N.J.
PB  - Bloomberg Press
KW  - Bloomberg News (Firm)
KW  - Journalism, Commercial
KW  - Style manuals
KW  - Electronic books
N1  - Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
N2  - "The definitive guide to reporting and editing the story of moneyAs more and more people are affected by the actions of Wall Street and the federal government, financial reporting has become even more important. Bloomberg's reputation for fast, accurate reporting is widely known and respected among not only journalists, but the general public. The Bloomberg Way, an internal Bloomberg publication for nearly twenty years, reflects the new realities of journalism where speed is paramount, the impact of news is instantaneous, and the lines between objectivity and opinion are increasingly blurred. The Bloomberg Way is the most thorough and comprehensive guide to reporting and editing the story of money. Outlining the central principles of Bloomberg News, this book is an essential guide for both journalism professionals and students, and will put any writer in a better position to report with accuracy and honesty. Details the basic tenets of solid reporting, the five F's: Factual, First, Fastest, Final, and Future Discusses the essentials of writing a good lead and offers insights on the proper use of voice Addresses how to keep opinion and speculation out of your writing and how to organize storylines when preparing for breaking news on anything from an earnings release to a market crash The Bloomberg Way is the most important writer's resource of one of the largest news organizations in the world. It informs as it instructs, with coverage of essential topics ranging from how to conduct effective interviews to the importance of accuracy and integrity of news gathers and reporters"--
UR  - https://ebookcentral.proquest.com/lib/nird-ebooks/detail.action?docID=3058576
ER  -