Aaker, David A . <br/><br/>
Marketing research / 
David A. Aaker, V. Kumar and George S. Day 
 - 7th ed . 
 - New Delhi :  Wiley India Publications,  2006 . 
 - xv, 751 p. :  ill. :  32 cm. 
<br/><br/><label>ISBN: </label>812650806X 9788126508068 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Research Design<br/>Descriptive research<br/>Qualitative Research
<br/><br/><label>Dewey Class. No.: </label>658.83  / AAK P06M