TY  - BOOK
AU  - Aaker, David A .
AU  - Kumar, V.
AU  - Day, George S.
TI  - Marketing research
SN  - 812650806X
U1  - 658.83 
PY  - 2006///
CY  - New Delhi
PB  - Wiley India Publications
KW  - Marketing research
KW  - Research Design
KW  - Descriptive research
KW  - Qualitative Research
ER  -