Gerson, Richard F. <br/><br/>
Writing and implementing a marketing plan  a guide for small business owners /  [electronic resource] : 
Richard F. Gerson. 
 - Los Altos, Calif. :  Crisp,  c1991. 
 - viii, 89 p. :  ill. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Dictionaries.<br/>Small business.<br/>Business planning.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415  / .G47 1991