TY - BOOK AU - Gerson,Richard F. ED - ProQuest (Firm) TI - Writing and implementing a marketing plan: a guide for small business owners AV - HF5415 .G47 1991 PY - 1991/// CY - Los Altos, Calif. PB - Crisp KW - Marketing KW - Dictionaries KW - Small business KW - Business planning KW - Electronic books N1 - Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries UR - https://ebookcentral.proquest.com/lib/nird-ebooks/detail.action?docID=3116964 ER -