Charlesworth, Alan. <br/><br/>
Social Media Marketing :  Marketing Panacea or the Emperor's New Digital Clothes?. 

 - 1 online resource (186 pages) 
<br/><br/>Cover -- Contents -- Preface -- Acknowledgments -- Introduction -- Chapter 1: What Is Social Media -- Chapter 2: Who Uses What on Social Media&#x2026; and Why -- Chapter 3: What Is Social Media Marketing? -- Chapter 4: Strategic Issues in Social Media Marketing -- Chapter 5: Operational Issues in Social Media Marketing -- Chapter 6: Social Media Marketing: What Works, What Doesn't&#x2026; and Why -- Chapter 7: Conclusion -- References -- Index -- Adpage -- Backcover. 
<br/><br/><label>ISBN: </label>9781631577659 
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.