TY  - BOOK
AU  - Charlesworth,Alan
TI  - Social Media Marketing: Marketing Panacea or the Emperor's New Digital Clothes?
SN  - 9781631577659
PY  - 2017///
CY  - New York
PB  - Business Expert Press
KW  - Electronic books
N1  - Cover -- Contents -- Preface -- Acknowledgments -- Introduction -- Chapter 1: What Is Social Media -- Chapter 2: Who Uses What on Social Media… and Why -- Chapter 3: What Is Social Media Marketing? -- Chapter 4: Strategic Issues in Social Media Marketing -- Chapter 5: Operational Issues in Social Media Marketing -- Chapter 6: Social Media Marketing: What Works, What Doesn't… and Why -- Chapter 7: Conclusion -- References -- Index -- Adpage -- Backcover
UR  - https://ebookcentral.proquest.com/lib/nird-ebooks/detail.action?docID=5165168
ER  -