TY  - BOOK
AU  - Asensio,Alfonso
TI  - World Wide Data: The Future of Digital Marketing, E-Commerce, and Big Data
SN  - 9781947843042
PY  - 2017///
CY  - New York
PB  - Business Expert Press
KW  - Electronic books
N1  - Cover -- Contents -- Preface -- Chapter 1: Introduction: A Complex World -- Chapter 2: The Digital Marketing Ecosystem -- Chapter 3: The Role of Data -- Chapter 4: Creating a Data Strategy -- Chapter 5: Some Thoughts on Privacy -- Conclusion -- Glossary -- About the Author -- Index -- Adpage -- Backcover
UR  - https://ebookcentral.proquest.com/lib/nird-ebooks/detail.action?docID=5199802
ER  -