TY  - BOOK
AU  - Picard,Robert G.
ED  - ProQuest (Firm)
TI  - The economics and financing of media companies
AV  - P96.E25 P528 2011
U1  - 338.4/730223 22
PY  - 2011///
CY  - New York
PB  - Fordham University Press
KW  - Mass media
KW  - Economic aspects
KW  - Finance
KW  - Electronic books
N1  - Includes bibliographical references and index; Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - https://ebookcentral.proquest.com/lib/nird-ebooks/detail.action?docID=3239581
ER  -