Thomas, Richard K.,  1944- <br/><br/>
Marketing matters  a guide for health care executives /  [electronic resource] : 
Richard K. Thomas, Michael Calhoun. 
 - Chicago, IL :  Health Administration  Press,  c2007. 
 - xv, 151 p. 
 - ACHE Management series .
 - Management series (Ann Arbor, Mich.) .
<br/><br/>Includes bibliographical references. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospital care--Marketing.<br/>Medical care--Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>RA410 .56  / .T49 2007 
<br/><br/><label>Dewey Class. No.: </label>362.1068/8