Mason, Nicholas,  1970- <br/><br/>
Literary advertising and the shaping of British romanticism  [electronic resource] / 
Nicholas Mason. 
 - Baltimore :  Johns Hopkins University Press,  2013. 
 - viii, 202 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Advertising in the romantic century -- The progress of puffery -- Building brand Byron -- L.E.L., bandwagon marketing, and the rise of visual culture -- Puffery and the "death" of literature in late-romantic Britain -- Conclusion: The art of advertising. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Literature publishing--History--Great Britain--18th century.<br/>Literature publishing--History--Great Britain--19th century.<br/>Authors and publishers--History--Great Britain--18th century.<br/>Authors and publishers--History--Great Britain--19th century.<br/>Advertising--History--Great Britain--18th century.<br/>Advertising--History--Great Britain--19th century.<br/>Romanticism--Great Britain.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>Z326  / .M37 2013 
<br/><br/><label>Dewey Class. No.: </label>070.50941090/033