TY - BOOK AU - Mason,Nicholas ED - ProQuest (Firm) TI - Literary advertising and the shaping of British romanticism AV - Z326 .M37 2013 U1 - 070.50941090/033 23 PY - 2013/// CY - Baltimore PB - Johns Hopkins University Press KW - Literature publishing KW - Great Britain KW - History KW - 18th century KW - 19th century KW - Authors and publishers KW - Advertising KW - Romanticism KW - Electronic books N1 - Includes bibliographical references and index; Advertising in the romantic century -- The progress of puffery -- Building brand Byron -- L.E.L., bandwagon marketing, and the rise of visual culture -- Puffery and the "death" of literature in late-romantic Britain -- Conclusion: The art of advertising; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries UR - https://ebookcentral.proquest.com/lib/nird-ebooks/detail.action?docID=3318716 ER -