Valero, Damaris,  1966- <br/><br/>
Branded entertainment :  dealmaking strategies & techniques for industry professionals / 
Damaris Valero. 
 - 1 online resource (248 pages) :  illustrations 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781604277555 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products.<br/>Mass media and publicity.<br/>Television--Production and direction.<br/>Motion pictures--Production and direction.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .V35 2015 
<br/><br/><label>Dewey Class. No.: </label>658.8/27