Leiss, William,  1939- <br/><br/>
Mad cows and mother's milk  the perils of poor risk communication /  [electronic resource] : 
William Leiss and Douglas Powell. 
 - 2nd ed. 
 - Montreal ;  Ithaca :  McGill-Queen's University Press,  2004. 
 - xvii, 452 p. :  ill. 
<br/><br/> Order of authors reversed on previous ed. 
<br/><br/>Includes bibliographical references (p. [413]-442) and index. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Nat. Bib. No.: </label>GBA465593  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label> Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Health risk communication.<br/>Health risk assessment.<br/>Risques pour la sant�e--Communication.<br/>Risques pour la sant�e--�Evaluation.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>T10.68  / .P69 2004