TY - BOOK AU - Leiss,William AU - Powell,Douglas Alan ED - ProQuest (Firm) TI - Mad cows and mother's milk: the perils of poor risk communication AV - T10.68 .P69 2004 PY - 2004/// CY - Montreal, Ithaca PB - McGill-Queen's University Press KW - Health risk communication KW - Health risk assessment KW - Risques pour la sant�e KW - Communication KW - �Evaluation KW - Electronic books N1 - Order of authors reversed on previous ed; Includes bibliographical references (p. [413]-442) and index; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries UR - https://ebookcentral.proquest.com/lib/nird-ebooks/detail.action?docID=3331585 ER -