Reidenbach, R. Eric, Competing for customers and winning with value : breakthrough strategies for market dominance / R. Eric Reidenbach and Reginald W. Goeke. - 1 online resource (213 pages) : illustrations, tables Includes bibliographical references and index. ISBN: Subjects--Topical Terms: Business planning. Index Terms--Genre/Form: Electronic books. LC Class. No.: HD30.28 / .R4193 2006 Dewey Class. No.: 658.4/012