TY  - BOOK
AU  - Nair,Suja R.
ED  - ProQuest (Firm)
TI  - Consumer behaviour and marketing research: (text and cases) 
AV  - HF5415.32 .N35 2009
PY  - 2009///
CY  - Mumbai [India]
PB  - Himalaya Pub. House
KW  - Consumer behavior
KW  - Marketing research
KW  - Electronic books
N1  - Includes bibliographical references and index; pt. 1. Consumer behaviour -- pt. 2. Marketing research; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - https://ebookcentral.proquest.com/lib/nird-ebooks/detail.action?docID=3011232
ER  -