Shields, Vickie Rutledge.

Measuring up how advertising affects self-image / [electronic resource] : Vickie Rutledge Shields with Dawn Heinecken. - Philadelphia : University of Pennsylvania Press, c2002. - xvi, 206 p. : ill.

Includes bibliographical references (p. [187]-195) and index.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.






Gender identity in mass media.
Advertising.
Semiotics.


Electronic books.

P96.G44 / S54 2002

305.3