Kumra, Rajeev. <br/><br/>
Consumer behavior  [electronic resource] / 
Rajeev Kumra. 
 - 1st ed. 
 - Mumbai :  Himalaya Pub. House,  2007. 
 - 374 p. :  ill., ports. 
<br/><br/>Includes bibliographical references. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .K86 2007